bambinosi kindergarten brand identity design - logo design and brand pattern surrounding the logo


Brand IdentityWebsite Design


Bambinosi – Exclusive Kindergarten


  • Logo
  • Stationery
  • Flyer & Poster
  • Brand Character
  • Iconography
  • Illustrations
  • Signage
  • Wayfinding
  • Vehicle Wrap
  • Website Design
  • UI/UX


  • creative direction & design – Sofija Marjanović
  • web development – Stefan Trbojević, Predrag Stefanović
bambinosi logo design - colorful parrot and green letters

About the project

Bambinosi is an exclusive kindergarten in the elite part of the city, situated on a beautiful property with two houses and spacious garden.

Clients wanted to communicate through the brand all their values and vision – that every child in kindergarten will get the attention and care as they do at home, that Bambinosi is the “kindergarten that your child deserves”.

Logo design

Clients wanted a simple, yet colorful logo that will be appealing to both parents and children.

bambinosi logo design variations - colorful parrot and green letters

Logo design variations

bambinosi logo design sketches on paper

Logo design exploration and development

Pencil sketches of the logo design and brand character. The parrot was chosen for the brand character because the kindergarten amenities included a large cage with parrots.

bambinosi brand identity design - vehicle wrap with custom brand pattern and illustrations

Vehicle wrap and facade signage design

I have also developed a few characters that are appearing in the vehicle wrap, outdoor signage, social media posts, billboard design and murals that were painted on the inside of the garden walls by a local artist.

bambinosi brand identity design - mockup of a colorful business card design using the brand pattern design

Business card design

bambinosi brand identity - icon set for a kindergarten using the brand mascot

Iconography for the signage and website

The icons are developed from the brand character (mascot). Each room and amenity has their own illustration/icon.

bambinosi wayfinding design - photos from the kindergarten, door with a sign and icons used as wayfinding on a wall

Since the kindergarten is located on a large property, clients needed outdoor and indoor wayfinding and signage.

bambinosi website design project - three website pages

Main website objectives:

  • To ensure parents that Bambinosi have a different approach from competitors, they are transparent and provide all the necessary information upfront. That kids safety, staff professionalism, and all details regarding the services and amenities was dealt with utmost attention.
  • To provide all the most important information quickly and to provide a seamless way and encourage interested parties to contact and schedule a visit to the kindergarten.

Main website characteristics:

  • A unique approach in showing the offer, amenities, facilities, and most importantly, values of the kindergarten.
  • Bambinosi wanted to be different from the local competitors, to be transparent and provide all the necessary information for parents upfront. it was decided that the homepage should contain all the information a parent would want to know before considering to schedule a visit. so the homepage was used as if it’s a single page website.
bambinosi brand identity design - illustration of a classroom with yellow chairs and table

Illustrations for the website infographic

These illustrations were based on actual kindergarten amenities as a part of the “daily routine” infographic on home page.

brand identity for a kindergarten - photo of a branded entrance with large graphics and signage above the door.

bambinosi brand identity - parrot, the brand mascot waving