BambinosiBrand Identity • Website Design
CLIENTBambinosi – Exclusive Kindergarten
SCOPE OF WORK
- Flyer & Poster
- Brand Character
- Vehicle Wrap
- Website Design
- creative direction & design – Sofija Marjanović
- web development – Stefan Trbojević, Predrag Stefanović
About the project
Bambinosi is an exclusive kindergarten in the elite part of the city, situated on a beautiful property with two houses and spacious garden.
Clients wanted to communicate through the brand all their values and vision – that every child in kindergarten will get the attention and care as they do at home, that Bambinosi is the “kindergarten that your child deserves”.
Clients wanted a simple, yet colorful logo that will be appealing to both parents and children.
Logo design variations
Logo design exploration and development
Pencil sketches of the logo design and brand character. The parrot was chosen for the brand character because the kindergarten amenities included a large cage with parrots.
Vehicle wrap and facade signage design
I have also developed a few characters that are appearing in the vehicle wrap, outdoor signage, social media posts, billboard design and murals that were painted on the inside of the garden walls by a local artist.
Business card design
Iconography for the signage and website
The icons are developed from the brand character (mascot). Each room and amenity has their own illustration/icon.
Since the kindergarten is located on a large property, clients needed outdoor and indoor wayfinding and signage.
Main website objectives:
- To ensure parents that Bambinosi have a different approach from competitors, they are transparent and provide all the necessary information upfront. That kids safety, staff professionalism, and all details regarding the services and amenities was dealt with utmost attention.
- To provide all the most important information quickly and to provide a seamless way and encourage interested parties to contact and schedule a visit to the kindergarten.
Main website characteristics:
- A unique approach in showing the offer, amenities, facilities, and most importantly, values of the kindergarten.
- Bambinosi wanted to be different from the local competitors, to be transparent and provide all the necessary information for parents upfront. it was decided that the homepage should contain all the information a parent would want to know before considering to schedule a visit. so the homepage was used as if it’s a single page website.
Illustrations for the website infographic
These illustrations were based on actual kindergarten amenities as a part of the “daily routine” infographic on home page.